What are cookies, web beacons etc?
Cookies, web beacons and similar technologies are small text files placed in your computer, tablet, mobile or other device. We also use SDKs on our apps which enable us to collect information from your mobile or other device. These technologies may collect your device identifier (IDFA), play data (e.g. how long you spend streaming), app usage, IP address, device location or other information from or in respect of your device.
This can also then be used to recognise when your device visits a particular website or app or clicks on a particular link on Tredstep and others’ websites and apps or when you open emails we send you, or links in them.
More information about cookies and details of how to manage or disable them can be found on www.aboutcookies.org.
If you wish to opt-out of being re-targeted via display and search ads, and/or advertised to via cookies’ tracking, please click here.
Your device or browser may also enable you to control the collection of data from your device – see your device and browser instructions for more information in this respect.
Please note that if you choose to opt-out, you may lose some features and / or functionality of Tredstep.com, for example – you won’t be able to sign-in to Tredstep.
Which cookies, web beacons etc. does Tredstep use?
The cookies, web beacons and similar technologies that are used in connection with our website and apps can be categorised as follows:
These cookies etc., enable services you have specifically asked for, some examples of these include:
- Identifying you as being signed in to Tredstep and keeping you logged in throughout your visit.
- Remembering the content of your Tredstep search.
These cookies don’t usually contain any personally identifiable information and are typically set by Tredstep or partners chosen by Tredstep to provide specific IT details.
These cookies, web beacons etc. are used to collect statistical information about visitors of our website and apps and the pages they view, as well as whether you open emails we send you, or links in them. These cookies, web beacons etc., don’t collect information that identifies a visitor by name. We use these cookies to understand what content is popular which helps us to improve our website, apps and marketing communications.
All information these cookies and web beacons collect is aggregated and used on a depersonalised basis, unless you have signed up to marketing communications or Tredstep newsletter.
We also use Google Analytics which is an analytics service provided by Google, Inc. (“Google”). The information stored in the cookie is transmitted to and stored by Google on servers in the United States and then used to evaluate visitors’ use of our website and to compile statistical reports on website activity for us. You can find out more information about Google Analytics here. Further information on Google Analytics, including how to opt-out, is also available here at the Google Analytics Help Centre.
These cookies, web beacons etc., allow the website to remember choices you make and provide enhanced and more personal features.
Some examples of such features include:
- Remembering your preferences and settings such as redirect to mobile version of the site when you are browsing with a smart phone
- Remembering when you’ve voted in a poll or rated a film review so that you don’t do this more than once during your visit.
- If you have a Tredstep account, a cookie or other similar technology lets us remember your user name and email address so you don’t have to enter it again when you are commenting or writing a review.
Other examples of services that use these type of cookies include WordPress.
Targeting and advertising related
These cookies, web beacons etc., are used to deliver advertising that is more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign.
They are usually placed by advertising networks with our permission. They remember that you have visited a website, page or app; this information is shared with other organisations such as advertisers. In some cases, these ad networks may send you ads on our behalf after you leave our website, social media pages or apps, including where you start but don’t complete a purchase, registration or similar action. Often targeting or advertising cookies will be linked to site functionality provided by the other organisation.
Some examples of services that use these types of cookies include Google AdSense or DoubleClick.
Marketing communications / Tredstep sign in
If you have signed up to Tredstep Newsletter or Tredstep promotion or competition, we may combine information (including your device’s location) collected through these cookies, web beacons, your device identifier etc., with your Tredstep registered account and profile. This is so that we can provide you with more tailored content if you have signed up for marketing or, if you’ve signed up to Tredstep newsletter, to provide you with extra benefits like personalisation of Tredstep content and email updates on content relevant to you.
We suggest consulting the Help section of your browser or taking a look at the About Cookies website which offers guidance for all modern browsers